Lab+3

=__Human-Centred Design Case Study of Cellphones in Developing Countries__ = 
 * Question 1:** In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.

//Jan Chipchase’s role in defining the role of cellphones in the developing world is exploring other cultures and understanding the different methods people use them to communicate. He does not travel with the purpose of convincing people to buy the cellphone but instead finds out their need for the usage of it. The cellphone, Jan Chipchase says, is becoming a part of our identity. It is one of the important things everyone carries in their purse.
 * __Answer:__ **

The benefits of analyzing and defining their use in different cultures as part of their market expansion is that Nokia can get a better understanding of what people need, which can help them design their cellphones to satisfy that need. Another benefit is they can create opportunities and improve people's lives all around the world. Most people use cellphones to accommodate their fast-paced work world and cellphones play a huge role.

Another benefit in analyzing different cultures is that most of these people are low-wage earners. Most communities that Chipchase travels to are in rural areas and most of them are illiterate. As Chipchase noticed, farmers have one person to sell of their goods - the person who's selling calls people and receives calls. This allows for more business and villagers would start making more money.//  

__Question 2:__ How does the idea of microfinance support two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes. 

**__Answer:__  //Microfinance ensures living with environmental limits and also ensures a strong, healthy, and just society.//  **
 * 1) //Microfinance ensures a strong, healthy, and just society. People in rural countries and small towns have no access to bank to take out money to buy food and support their family. Microfinance allows for opportunities to grow and create an overall well-being. It does not just satisfy a family but allows them to break out of poverty in the long run and improve their standards of living.//
 * 2) //Microfinance promotes ‘good governance.’ Ensuring good governance means following rules and laws that make the community run smoothly. Actively engaging in people’s creativity allow for the development of the community. When loans are given out, it is with expectation that will be at some period of time, which is important for small communities to understand. When loans are not returned, stability is not maintained in the economy, therefore growth in economy is minimized.//